BRANDING THE RAVEN VRWORLD
During a globe pandemic humanity is having trouble with social interaction, in turn this affects storefronts and in person customer service. My project goal was to create a virtual storefront with the purpose of creating social environment like visiting a Coffee Roastery in person. This is a design project that would have both interactive, and environmental design elements.
Branding for this virtual store and company is just as important as any other, regardless of it being a augmented storefront. There are many successful stores of brands for companies that operate purely online. For my capstone I will be making the branding and packaging for this virtual storefront, a VR Coffee Roastery.
Immersive field study, data collection and research on VR Worlds helped me come up with a visual vernacular for the campaigns design. The coffee house would be virtually located in a Norway, so the projects design was influenced by the mountain scenery and historical Vikings. This project is also influenced by the VRWorld designs trends, modern and simplistic. Mixing elements of Norsemen runes and modern trends resulted in a clean geometric design. The branding archetype leans largely on the Explorer, also has heavy undertones influence by the Rebel and a bit of the Ruler.
During a globe pandemic humanity is having trouble with social interaction, in turn this affects storefronts and in person customer service. My project goal was to create a virtual storefront with the purpose of creating social environment like visiting a Coffee Roastery in person. This is a design project that would have both interactive, and environmental design elements.
Branding for this virtual store and company is just as important as any other, regardless of it being a augmented storefront. There are many successful stores of brands for companies that operate purely online. For my capstone I will be making the branding and packaging for this virtual storefront, a VR Coffee Roastery.
Immersive field study, data collection and research on VR Worlds helped me come up with a visual vernacular for the campaigns design. The coffee house would be virtually located in a Norway, so the projects design was influenced by the mountain scenery and historical Vikings. This project is also influenced by the VRWorld designs trends, modern and simplistic. Mixing elements of Norsemen runes and modern trends resulted in a clean geometric design. The branding archetype leans largely on the Explorer, also has heavy undertones influence by the Rebel and a bit of the Ruler.
The Raven Roastery coffee brand’s projected outcome and goal is to create a community targeting the underdog, renegade, warrior, and adventurous side in everyone. The Raven is out to encourage belonging, acceptance, and diversity and promotes its virtual refuge as place of self-expression, individuality and as place to reconnect. The brands values of sustainability, transparency, sponsorship of the arts and charities, Fairtrade, and other such B-Corp distinctions also encourage customers. The scenic and relaxing Raven Roastery, a virtual world, sets the brand apart and it can be accessed both using a VR headset or without by simply using a laptop via the VRChat client. These ethical values and its culture both virtual and not, helps bring in not only customers but adds its community success.
