BRANDING WIRELESS FREEDOM
A Living Brand Guide that incorporates brand strategy & visual identity design groundwork into a usage guide with example mockups of the brand in action.
It includes a cover, Table of Contents, and three sections about establishing Wake's brand.
Section 1. Meet Wake (Who, What & Why)
Section 2. How to Wake (Usage Guidelines)
Section 3. Wake in Action (Brand in context)
A project about brand and marketing strategy, concept translation and iteration –and engage in hypothetical brand identity and marketing projects. The project is also includes a study of current best industry practices.
This includes the process of brand development and its principles. Uses effective visual communication strategies for a business, describe the implications of technology and global influence on communication. Employs creative and critical thinking to enhance problem solving, create professional quality portfolio artifacts.
A Living Brand Guide that incorporates brand strategy & visual identity design groundwork into a usage guide with example mockups of the brand in action.
It includes a cover, Table of Contents, and three sections about establishing Wake's brand.
Section 1. Meet Wake (Who, What & Why)
Section 2. How to Wake (Usage Guidelines)
Section 3. Wake in Action (Brand in context)
A project about brand and marketing strategy, concept translation and iteration –and engage in hypothetical brand identity and marketing projects. The project is also includes a study of current best industry practices.
This includes the process of brand development and its principles. Uses effective visual communication strategies for a business, describe the implications of technology and global influence on communication. Employs creative and critical thinking to enhance problem solving, create professional quality portfolio artifacts.
